Margaret Rathnavalu in conversation about their dream - with project members; a dream based on “alternative economics” and designing a cooperative with an organizational structure and business models that address the Where, What, Why, How, Who and When of a demonstration project to transition the eco-trust at Sunrise Farm to its next stages.

Understand the far-reaching possibilities of thinking about social engagement, social entrepreneurship and economies in a different way.

This film will touch on Everett Rogers’ 1962 theory about the Diffusion of Innovations, that seeks to explain how, why, and at what rate new ideas and technology spread. Rogers argues that diffusion is the process by which an innovation is communicated over time among the participants in a social system.